How Website Speed Influences Google Rankings in 2025

Fast websites create better user experiences, and Google rewards them with better rankings. Slow pages frustrate users, increase bounce rate and send negative signals back to search engines.

Why speed is a ranking factor

Google wants to rank pages that load quickly on typical mobile connections. Speed is now part of the broader Page Experience signal, which also includes Core Web Vitals.

Key metrics to watch

• Largest Contentful Paint (LCP),
• Interaction to Next Paint (INP),
• Cumulative Layout Shift (CLS),
• Time to First Byte (TTFB).

How to measure your speed

• Skyphaze – fast overview of performance, security and SEO in one place,
• Google PageSpeed Insights,
• GTmetrix or WebPageTest for deeper debugging.

Simple ways to improve speed

• optimize and lazy‑load images,
• minify and defer JavaScript,
• use HTTP/2 and a CDN,
• choose a modern hosting provider.

Even small improvements in speed can lead to more organic traffic, higher engagement and better conversion rates.